Masterclass in Storytelling
On 10th September 2020, the World Media Group announced the winners of it’s 5th annual World Media Awards – a celebration of the very best in cross-platform, cross-border, content-driven advertising.
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Kate has been working in our industry for more than 10 years, starting out at Channel 4 before moving to MEC where she discovered a passion for strategy. Following a stint at Carat, Kate joined OMD UK in Feb 2017 as Group Strategy Director before moving into her current role of Managing Partner, Strategy for OMD EMEA in Dec 2017 where she leads strategy for global brands including PepsiCo, Hasbro and Uber.
A true strategist, Kate is curious by nature and is fascinated by what motivates us, how we make decisions, and how communications can impact the way we think, feel and behave.
Outside of the office, Kate is a keen backpacker and photographer.
With a career in marketing spanning multiple industries and sectors, across B2B and B2C, Jamila brings a unique perspective to her dual role as the UK's Department for International Trade's Head of UK & International Marketing for eCommerce and head of its E-exporting Programme. She oversees the department's eCommerce related marketing, communication and business development initiatives on a worldwide basis. Jamila also heads up the Government's unique E-exporting Programme designed to support SMEs export to new markets encouraging UK brands use cross border eCommerce to achieve international growth. She is passionate about supporting brands to becoming successful internationally and champions digital trade as means of broadening the opportunities for SMEs to ‘go global’ in the digital age.
Prior to joining the DIT, Jamila held various senior international marketing roles in a number of financial institutions including Lloyds Banking Group within the private banking division and at Merrill Lynch Global Wealth Management.
Jamie is SVP, Client Strategy & Marketing at The Economist Group. He is responsible for setting the strategy for communications to clients, primarily focused on developing thought leadership and research that provides value for marketers around the world. He is also the SVP of Economist Films, managing the commercial operations and roadmap for The Economist’s video output and growing the unit into a profitable and award-winning team.
Previously he has worked in several strategy and research roles at The Economist Group, as a media planner at a London agency, and as a webmaster at the European Space Agency.
Christoph Woermann is Managing Director and Global Head of Marketing for Deutsche Bank’s Corporate Bank division.
The Corporate Bank comprises commercial client banking business with transaction banking products and services for both, corporates and financial institutions, including domestic and cross-border payments, risk mitigation and financing international trade and the provision of trust, agency, depositary, custody and related services.
In his role, Christoph is globally responsible for the Corporate Bank’s marketing strategy and its implementation via portfolio product based campaigns including content marketing, thought leadership, in-house publications, mediapartnerships, events, digital and social media.
Christoph joined Deutsche Bank in 1991 as management trainee of Deutsche Bank Hamburg. Prior to this he trained as an advertising executive at LINTAS, at that time Germany’s largest advertising agency.
He holds a Masters degree in economics from the University of Hamburg, Germany. Further training included an Advanced Industrial Marketing Strategy Programme at INSEAD, Fontainebleau, France. In 2018 Christoph was appointed Vice Chair of the Financial Service Group in the Chartered Institute of Marketing (CIM). He is also a Fellow of the CIM. In 2019 Christoph was recognized as one of 100 most impactful European B2B marketing leaders.
Over the course of his career at Deutsche Bank, Christoph worked in retail banking, credit & risk management, corporate relationship management, business management , corporate communications and marketing.
His marketing and communications activities at Deutsche Bank include leadership roles in Structured Finance, Global Banking, Relationship Management, Trade Finance, Transaction Banking and now the Corporate Bank.
Brooke has been in the industry for 15+ years, in global and regional roles and overseeing campaigns globally, regionally and centrally. Clients to date include Sonos, Shiseido, William Grant & Sons, Airbnb, PepsiCo, Unilever, Puig, Hilton, Destination Canada, Delta Air Lines and many more.
Brooke is excited about the convergence of digital happening across media channels, and the proliferation of experiences and storytelling brands are increasingly integrating into their marketing.
Brooke enjoys travel, theatre, cooking, drawing and painting outside of work.
Gabriella has worked with some of the world’s most innovative brands on local and global multichannel campaigns for 5+ years. She’s currently the Global Account Director for Sonos Inc, directing brand activity across EMEA. Gabriella’s passion for customer-centric campaigns bridging digital and offline mediums and building authentic brand partnerships are at the centre of all the campaigns she leads.
Italian by birth, Gabriella grew up in Istanbul and studied in NYC before settling in London – ask her what her favourite city is and she may respond in one of four languages she speaks with native fluency.
Johan’s mantra is ‘think big, start small and scale rapidly’ – an approach that he has used effectively to ensure brand success at UBS.
Since being appointed as CMO at UBS, Johan has been bold in developing the UBS brand identity and strategy, appointing Annie Leibowitz to shoot the new brand campaign adverts in 2015. He’s supported UBS’s diversity initiative and commitment to having women in at least 30 per cent of their senior management roles. Lately, he has been looking at best practice in the digital advertising sector and working to ensure that UBS is leading the way in terms of guaranteed viewability metrics and accuracy in audience targeting.
Most recently Jervoe has been leading the #togetherband campaign, of which UBS is a co-founder. Working with bottletop, the #togetherband initiative is designed to drive public interest and commitment in the UN Sustainable Development Goals, enabling UBS to focus attention on driving for a bigger public interest in making your finances fit your values. UBS have currently have reached more the 1 billion engagements (3/4 year in the campaign.)