Media innovation: maintaining momentum post-Covid
The media industry has talked about innovating for years but it took a global crisis to drive urgent action, enforcing digital transformation almost overnight. Publishers re-evaluated production and operational processes and editorial teams worked tirelessly to keep people informed, exploring new visual and audio storytelling formats to deliver impact journalism at scale. Original and meaningful content has become a critical element of that storytelling, amplified in clever and innovative media delivery solutions.
Showcasing some of the best examples of media innovation from publishers, brands and agencies, our highly esteemed panel explored how to capitalise on the momentum of the crisis as normality returns. They discussed the trends that are shaping and defining the future of media, including:
- Developments in technology and data
- The use of new platforms to engage with Gen Z
- Innovations in digital events inspired by the pandemic
- New methods of content delivery
- Brands that have turned the Covid impact into a positive conversation with their audiences by thinking differently
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Marketing and Advertising Media Professional with extensive experience in leading Global Clients and their Business and Digital Transformation agenda. My focus is on helping clients to navigate change, unlock growth and drive digital & business transformation by creating future-focused strategies that are grounded in business outcomes.
Through-out my career I have worked with blue-chip clients, across online and offline media, measurement, data and technology. In these roles I have managed large teams and P&L, developed client business solutions programmes, designed client digital transformation roadmaps and implemented plans across local markets. These covered the clients and sectors including Automotive, FMCG, Technology and Banking / Financial Services.
Also designed the eCommerce end-to-end client solution products and services which resulted in the launch of Publicis Media Commerce Practice in March 2018 across the global markets
Specialities: Global Client Leadership | Business & Digital Transformation | Commercial and Operational Excellence | Team Leadership
Leyla Boulton is Development Editor, FT Live, and a senior editor at the Financial Times. Previously, she was editor of FT special reports and an executive editor. She joined the FT as a correspondent in Moscow in 1990.
She studied Russian at Cambridge university, before gaining an MA in international journalism at London’s City university. In 1992 she was part of the team that won a UK press award for the Financial Times’ investigation into Robert Maxwell. AUS-UK national of Turkish origin, Leyla was highly commended in the Asian Women of Achievement awards UK 2019 for championing diversity and digital transformation.
Liam is Global Director of Innovation at MediaCom, where he is helping develop and deliver business & digital transformation agendas for some MediaCom’s largest clients through the use data, technology and start-ups as part of the BLINK Consulting team.
Over the past three years, the BLINK Consulting team has worked on over 50 projects for clients such as Mars, Coca-Cola, PlayStation, Sky, GSK and Warner Music. These projects have helped BLINK Consulting clients solve critical business challenges and find innovative new partners that can be deployed across their organisation.
Liam has fifteen years’ experience working in various innovation, digital and strategy roles for brands such as Mars, The Coca-Cola Company, Adidas Group, ASOS, Red Bull and Airbnb.”
Jean Ellen Cowgill is the General Manager of Quicktake, Bloomberg’s new global news network designed for social and streaming platforms. She is also the Global Head of New Ventures, leading Bloomberg Media’s strategy and business development teams and spearheading global partnerships, growth initiatives, and new businesses like Quicktake.
Under Jean Ellen's leadership, Quicktake is reimagining the way news stories are told for the next generation of business leaders. Expanding beyond its roots in social media, the breakthrough news network provides a global view of the biggest stories that impact the lives of the business-minded consumer.
Prior to joining Bloomberg, Jean Ellen was the president of Atlantic 57, the consulting and creative agency of The Atlantic, which she launched and built to help clients evolve their own content strategy and operations. Previously, she led Atlantic Media’s corporate strategy efforts, managing the company's growth portfolio. Prior to joining The Atlantic, Jean Ellen was a consultant at McKinsey & Company, where she focused on organizational and investment strategy across the private, public and non-profit sectors.
Jean Ellen speaks frequently on today’s media landscape and trends in branding, content, and user experience at major industry forums. Jean Ellen graduated as valedictorian of Dartmouth College.
Jarrod Dicker is an entrepreneurial media and technology executive. He is currently VP of Commercial at the Washington Post focusing on emerging technologies at the intersection of engineering and revenue to develop innovative solutions across advertising, subscriptions and technology. Dicker is also the founder of R.E.D., the Post’s research experimentation and development lab and Zeus, The Post’s advertising software-as-a-service arm.
As The Post’s chief innovator, he oversees the company's commercial efforts across technology, product, operations and strategy disciplines both on and off The Washington Post. His mandate is to lead a charge that transforms the media industry by instituting a build first mentality when it comes to the products that help fuel and better the economy of media. In 2019, The Post announced its investment in Zeus, a new division within the organization focused on building and licensing products to publishers, brands and creators to build a new ecosystem for advertising and membership. Since then, over 50 publishers have signed on to Zeus including The Dallas Morning News, The Seattle Times and all McClatchy brands to power their revenue technology.
Prior to The Washington Post, Dicker served as the founding CEO of Po.et, a decentralized platform for content discovery, ownership and monetization. There he pioneered the foundation for how media builds on blockchain through products, protocols and strategies focused on provenance, reputation and intellectual property. Before joining Po.et, Dicker was the head of innovation at The Washington Post where he founded The Post’s research and development lab, R.E.D.
Dicker has lead strategy, product and technology teams at RebelMouse, Time Inc. and the Huffington Post. He also sits on the Board of Advisors for Rutgers University School of Innovation, is an active mentor in the Techstars community sits on the Board of Advisors of Mogul Inc., a technology platform that enables women worldwide to share ideas and access content based on personal interests. He is also an active volunteer at local animal shelters.
Dicker's writing and work has been featured in the Wall Street Journal, New York Magazine, AdAge, AdWeek, Digiday, Axios, Poynter and more. He lives in New Jersey with his wife, twin boys and three rescue dogs.
Kevin Young spearheads The Economist’s digital growth as Head of Audience. He oversees editorial strategies for social output, newsletters, push alerts and SEO, as well as developing the company’s presence on new platforms and exploring other digital opportunities. He leads a team of talented and motivated editors who have transformed The Economist’s social operations and have been nominated for Social Media Team of the Year at The Drum Online Media Awards in 2020 and 2021.