Working with trusted media in times of crisis: Advertising and the COVID-19 pandemic
Unprecedented times call for unprecedented responses. Brand safety is a key issue for advertisers, but in the light of COVID-19, how can we evolve the brand safety discussion to ensure appropriate advertising in a time of crisis?
- Should you even be advertising in a crisis – and how do you convince the board/CMO?
- How can you work with journalistic media to advertise safely?
- Working to prevent the spread of fake news and rumour mongering during the Coronavirus pandemic
- How can quality journalism media brands assuage advertiser’s concerns during this global crisis?
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Alex is President Market Development for Wavemaker Global, a billion dollar revenue media, content and technology agency that was formed in January 2018 when two of GroupM’s leading global networks, MEC and Maxus were merged.
Alex leads the Client Solutions Teams. Alex joined MEC Global Solutions as London Managing Director in 2013. Since he joined, GS won over 30 International Industry Awards and was instrumental in winning Vodafone as a client.
He was previously CEO of Initiative Media UK and Managing Director of Carat Business. He also led M4C, the GroupM unit set up in 2009 to manage the UK government’s consolidated planning and buying.
Janet Balis leads EY’s global consulting professionals for the Media & Entertainment sector as well as the Americas CMO consulting practice. Janet’s team works across a broad range of clients, including agencies, broadcast and cable networks, cable and satellite providers, publishers and brand marketers. Immediately prior to joining EY, Janet worked extensively across broadcast, digital and print media at highly innovative media and technology companies, working directly with large-scale brand marketers. She was a Partner at technology incubator Betaworks, leading their innovation lab; served as the Publisher of The Huffington Post; and led Sales Strategy and Partnerships at AOL. Previously, she worked at Martha Stewart Living Omnimedia and Time Warner.
Janet has an MBA from Harvard Business School and a BA from Columbia University. She serves on the global boards of The Mobile Marketing Association and the International Academy of Television Arts and Sciences. She also serves as an advisor to the Harvard Business School Digital Initiative. She was named one of the 2018 Women to Watch by Multichannel News, one of the 2017 Women of Excellence by the National Association of Female Executives (NAFE), one of Advertising Age’s Women to Watch in 2010 and included in Crain’s 40 Under 40 in 2006.
Alexandra Delamain is SVP, Head of Client Sales and Services at The Economist, one of the world’s most widely recognised, trusted and well-read current affairs publications. In this role she manages the Group’s sales, marketing solutions and client delivery functions.
Alexandra has worked with many of The Economist's largest clients, leveraging the fullpower of the Group's capabilities in research, thought leadership, custom content, media, and events to produce award winning content and communications programs.
Prior to this role, Alexandra was Global Head of Financial Services for The Economist, with the responsibility of driving revenues and developing this sector across The Economist Group and all its properties. From 2014-2017, Alexandra developed the Intelligent Life lifestyle magazine offering as Associate Publisher, and was instrumental in its relaunch as 1843.
Before joining The Economist, Alexandra worked at The Financial Times on the corporate finance team.
Damian Douglas was the head of sales for Europe at Bloomberg Media Group, responsible for the strategic media, advertising sales, custom content and marketing services strategy in the region across Bloomberg’s multi-platform, integrated offerings.
Prior to Bloomberg, Damian led agency sales at the Financial Times. With over 16 years of experience in working with brands on content solutions, Damian has led partnerships on award winning creative solutions with global brands, including BMW Group, Rolex, HSBC, Zurich, Shell, HPE, GE and Siemens. Damian is a recognised leader in forging innovative, cross-platform solutions at scale during a time of unprecedented digital transformation in the media business.
Damian is a graduate of University of Manchester and is based in London.
Words and pictures were Jack’s starting blocks, but its joining the dots across different platforms that makes him tick. Jack spent 15 years in editorial and publishing, writing on business, tech, travel and luxury. After working at GQ and The Week, as well as helping launch WIRED, he left to run his own agency, outsourcing brand and content strategy to major clients and agencies before going client-side. He is co-founder of award-winning RUBBISH magazine as well as Father and Son Day, a charitable initiative with the Royal Marsden. You can also find him on Instagram as @oilandinfamy.
As part of a global marketing team, Alison’s strengthens connections with investment banking and global markets clients through an integrated mix blending content, creative,story-telling, event marketing and advertising across a range of channels.Prior to this London-based role, Alison spent seven years in Hong Kong in pan-Asian roles, after ten years in Sydney. Drawing on experience from corporate fundraising, diversity, music education and the entrepreneurialism sector, Alison’s approach is underpinned by seeing opportunities through a different lens. She is a Graduate of the Queensland Conservatorium, parent of two and Director of ACO-UK.
Harriet Kingaby is the co-chair of the Conscious Advertising Network, a voluntary coalition of organisations from across the advertising ecosystem on a mission to ensure the ethics catches up with the technology of modern advertising.She's also a Mozilla Fellow, studying the unintended consequences ofAI-enhanced advertising alongside Consumers International.Harriet worked as a brand purpose strategist at various communications agencies in London, including Media Bounty and as co-founder of BoraCo, where she helped brands big and small to make positive changes around climate change and social issues.
Johanna Mayer-Jones is SVP of Partnerships at The Atlantic, where she oversees the publisher's multi-platform and global sales teams. In her role, Mayer-Jones leads The Atlantic's thriving advertising business, working alongside Re:think, its award-winning in-house content studio, to deliver best-in-class solutions for clients. Prior to joining The Atlantic, Mayer-Jones held several senior sales and marketing roles with The Wall Street Journal and Dow Jones in NY and Hong Kong, including leading the Journal’s integrated marketing team, a global sales team, and serving as Vice President of Live Journalism. Before the Journal, Mayer-Jones spent six years working in sales for The FT. A London native, she began her career in broadcast journalism, working for Channel 4 and the BBC.
Having previously worked as an agency advocate in Brussels on many challenging issues for the ad industry, such as privacy and consumer protection, Stevan joined GroupM EMEA in 2017. He supports the company’s digital operations by looking after all areas of digital risk (reputational, financial and legal), and underpinning media quality processes and governance.
Denise Turner is the Insight Director at Newsworks. Denise has worked in communications research for almost 30 years and loves the fact she gets to ask why for a living. After many years in full-service and media agencies, she joined Newsworks in April 2015. She has delivered several award-winning projects as part of her role overseeing the insight programme at the marketing body for national news brands. She has authored several books and reports on communications effectiveness and regularly presents on conference platforms. In 2009 she was elected a Fellow of the UK’s agency body, the IPA, in recognition of her services to the advertising industry.
Emma Winchurch-Beale is International Sales Director of The Washington Post based in London. She oversees The Post’s International sales strategy, managing international sales across both clients and agencies for The Post’s print and digital business as well as leading the International sales team.
Emma has deep experience and understanding of international media, and before joining the Post she was client sales director at Bloomberg LP where she managed client and regional sales teams across Europe, Middle East, and Asia. Having launched two luxury magazines at Bloomberg and The Economist she also has a good understanding of the luxury market. A career spanning many decades has seen content solutions evolve from simple print advertorials to complex multi platform, highly visible, engaging and prize winning partnerships.